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Large Domestic Carriers East Lee Hang Cartoon Development And Change by jojo

Create set up. Continued through the years Operation East Lee line close to the market, and seize the opportunities one after another, companies have formed a certain pattern:

1, Hong Kong East Lee Hang Co., Ltd.: Chinese and foreign major companies for the development, production Clothing Accessories, Luggage Ingredients business involves export and domestic sales.

2, East Lee Enterprise Development Co., Ltd. Bank: National chain of large cartoon products Sell Network.

3, Zhihong Technology Information Co., Ltd.: is committed to promote the cartoon of Internet applications to create virtual online cartoon.

4, Ruiya Advertisement Co., Ltd.: is dedicated to helping companies Plan Design cartoon Brand Spokesperson Through cartoon derivative products, Internet applications, image licensing and other means to promote the company's cartoon characters.

Currently, the East Lee Bank has gradually established its export Trading , Cartoon monopoly chain, cartoon marketing, network entertainment industry four complementary interaction pattern, creative introduction of the "complementary online and offline," the three-win business cartoon Operation Mode to fill China's cartoon operating gaps, a native of China's leading fashion cartoon operators.

Export trade: the first step towards door

The early days, the East Lee line is a simple process of companies engaged in foreign trade, mainly KITTY Disney cartoon cat and to provide wool processing business. Now, its foreign trade division has developed into the largest domestic garment accessories, bags ingredients export and domestic sales of professional companies, products exported to Europe and the United States, Japan, Southeast Asia and Hong Kong and Taiwan and other countries and regions. The development of export interest to the East Bank to better understand the market and international market developments, Bank of East Lee's first step towards door, into the international arena for their cartoon career provides the most direct and efficient access.

Successful operation of the QQ, East Lee line operations to create a precedent for the domestic cartoon

1999, the East Lee Bank received for the current partner, Shenzhen Tencent QQ cartoon image of the design commission. Tencent QQ in 1999, although still a new thing, but with its powerful and interactive entertainment to attract thousands of users quickly, East Lee Bank estimate that the future of the extensive QQ Spread And keen to capture the huge business opportunities behind, so not to QQ cartoon image design as a simple design task, but its value as a cartoon image of the derivative to be digging, and quickly started with Tencent more cooperation.

So-called "successful enterprise products in the first successful", the East Lee pedestrians know this perfectly well, well aware of the importance of QQ cartoon itself, if the cartoon itself is a failure, then the next all the promotional strategies are only This increase failed! Therefore, the East Lee Bank was authorized QQ cartoon, immediately set up composed by a professional cartoon designers Team , To elaborate on the QQ cartoon research, design. From design perspective, the popular cartoon character are generally several significant features: concise, unique, cute. From the perspective of location, its shape must be consistent with the main users of Tencent QQ group (15? 30-year-olds) features. From the perspective of the brand, its image should be, and Tencent QQ brand personality consistent. In addition, we should also take into account the cultural characteristics of Chinese society and people's moral values, the overall image must be a positive, progressive, can not have extreme, weird, decadent, rebellion negative feelings. Through designers

several drafts, the final East Lee Bank and Tencent unanimously selected the image of the current fat penguin: a plump body, naive expression. Next, the East Lee line QQ QQ cartoon image of the design team then carried out on three-dimensional, standardized operation, extending from the flat shape to a different state, different clothing, different occasions, etc. series of images, set up the image of visual recognition QQ. QQ for humanity in the packaging, they need to QQ designed according to several "partners": Q Mei, Han Liang, lots of small orange and so on, forming a large family of cartoon characters QQ. These cartoon characters have become cartoons East Lee subsequent product line extension and the starting point and basis for marketing promotion.

From 2000 to date, Tencent East Lee Bank and work closely with other cartoons by QQFLASH building, online business promotion, offline brand / product promotion into three parts, forming a 1 +1 +1? 3 benign Cycle Eventually established a mature and viable QQ-win mode (below). The figure it is clear that consumers have become cartoon image of the QQ, "like" gathering place. It also produces a virtuous cycle in two?? Online and offline cycle, which will value the two loop continuously accumulated in the cartoon on QQ, and promote each other.

QQ model is a win-win IT and effective combination of traditional industries, on the one hand it is part of the above three inputs to the cartoon image of the more plentiful QQ, QQ greatly enhance the brand value. On the other hand, QQ brand value brought directly to the copyright issue, online business, QQ product sales and other industries to increase profits: Q-2002 GE N brand sales more than 100 million yuan, in March 2004, Tencent QQ break 6 million while online ... ... a series of reality testing, QQ's three-win model is a new, effective model to promote the cartoon industry, creating a domestic Cartoon operational ground, is worth learning and promotion.

I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as antique vanity tables , inlay table top.

Article Source: http://www.earticlesonline.com/Article/Large-Domestic-Carriers-East-Lee-Hang-Cartoon-Development-And-Change/848806

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It is off white with a pearl inlay top.

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